I found this story on http://www.trendhunter.com. It talks about how the Bill and Melinda Gates Foundation is utilizing art to raise money and awareness of vaccines.
From the article on trendhunter.com:
“This vaccination campaign uses art and storytelling to save lives. The Art of Saving a Life from the Bill and Melinda Gates Foundation calls upon famed photographer Annie Leibovitz, filmmaker Luc Jaquet and dozens of other artists to raise awareness and funds for life-saving vaccines. Living online, the digital campaign covers art in the forms of film, literature, music, photography and visual art.
The vaccination campaign emphasizes the stories behind “one of the greatest advances in human history” as well as the better health and opportunities immunization offers. Over 30 different world-renowned artists share the brave stories of everyone from patients, parents and health workers to dedicated scientists. The full series will be unveiled throughout the month of January, 2015.”
Read more at: http://www.trendhunter.com/trends/vaccination-campaign